A Shelton Reed film · IPS Congress 2026, Dubai
Walid Kushtoban, General Manager of Marygold Studio, sits down with Alexander Morari, MRICS, CEO of Shelton Reed, at IPS Congress 2026 in Dubai: the developers whose first rule is no AI in a render, where his own 55 to 60 percent line sits, and why client servicing has to be local even when quality sits abroad.
12 minutes · Walid Kushtoban, Marygold Studio & Alexander Morari, MRICS, Shelton Reed
Watch on YouTube (opens in a new tab)
Walid Kushtoban (opens in a new tab), General Manager of Marygold Studio (opens in a new tab), sits down with Alexander Morari (opens in a new tab), MRICS, CEO of Shelton Reed, at IPS Congress 2026 (opens in a new tab) in Dubai.
Marygold Studio is a UK-headquartered branding and visualization studio for real estate developers. Kushtoban opened its Dubai office this year.
He describes developers whose first rule is no AI in a render, and puts his own use at 55 to 60 percent, where he says it enhances elements rather than builds a project from scratch.
Quality can sit abroad, he argues, but client servicing has to be local, because in this region things change fast.